At Catch22, we work with thousands of young people across the country, but until now we didn’t have a brand that spoke directly to them. That’s why we’ve created the Catch22 youth brand. We took inspiration from the idea of checking the box for help, combined it with a clean, accessible wordmark, all layered in the feeling of three-dimensional, holistic support.
The result? A brand co-created with over 120 young people, built to reflect their needs, voices and their experiences. Hear what our young people said:
“I really like that it looks hand drawn, makes me think we’re more on the same level”
“I like that it doesn’t feel too childish”
“It doesn’t give charity and I love that”
“It’s abstract which I asked for in that other class so it’s cool”
“I’m here for the colours, looks way more modern than the other one”
“you listened, I’m shook”
Building trust is key. We aim to create genuine emotional connections with young people by being consistent, transparent, and actively involved in their development. This positions the brand not just as a service provider, but as a long-term partner in their journey.
Naomi Hulston, Catch22 Chief Executive Officer says:
“The Catch22 youth brand is a way of making the young people we help feel seen and heard. It was a brilliant collaborative project that we are really proud of.”
You’ll start to see it across our services, social media and spaces. Helping young people feel seen, supported, and in control. The same Catch22 values, just in a voice that feels right, for right now.