The Social Switch Project
Catch22 has partnered with Redthread, a leading charity tackling youth violence to deliver The Social Switch Project. The project is funded by Google.org.
16+ | London
The Social Switch Project is switching the narrative on how social media’s relationship to youth violence is understood, tackled and solved.
The Social Switch Project launched when Google.org was seeking a way to tackle the growing issue of antisocial and violent online behaviour, which often leads to violence offline.
Where antisocial behaviour was once mostly limited to a physical audience, harmful content is now rapidly shared online, resulting in retaliation and feeding gang violence. This programme contributes to the public health approach to tackling youth violence. Utilising funding from the corporate sector, Catch22 and Redthread are able to offer these learning opportunities for London’s young people and professionals.
The project has a three pronged approach to address online violence
An industry-led social media course for young people
A full-time training and work experience programme for young Londoners. With the support of Google.org, and delivered by Creative Media Network, we are training creative and motivated young people to manage social media and develop sustainable digital careers.
This three-week programme includes mentoring and a unique placement for each trainee after their course. With the support of national and international organisations, including Google and Facebook, each trainee will be supported to become a leader in the digital world. We believe that all young Londoners, no matter what their background, should have access to opportunities in the digital workforce.
Training for frontline professionals
A free one-day interactive course, aimed at professionals working with young people in London. It will give professionals the confidence to deal with the challenges and opportunities of social media.
To be an effective professional, be it a social worker, police officer, teacher or youth worker, we must address all parts of a young person’s life, including their digital world. This course will give professionals the confidence and skills to do this.
London grants pool
The Social Switch Project, with the support of Google.org, has opened a pool of funds to support London-based initiatives that positively impact young people. The grants are designed to support organisations or individuals to create, deliver and expand projects which improve community engagement.
Whether you need help making your idea a reality, or you have already launched, The Social Switch Project wants to both support and fund the best grassroots thinking.
To find out more about The Social Switch Project please visit the website.
- Social Media as a Catalyst and Trigger for Youth Violence
- Tackling Crime Together – A Public Health Approach
- Catch22, Google and Redthread launch programme designed to build capacity in frontline workers working to tackle youth violence.
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